Peregrine Energy Solutions
approached me seeking swift and effective branding and web design solutions to capture the attention of stakeholders. We crafted a timeless logo featuring a hand-painted illustration, a carefully curated color palette, and classic typography. Through our work, we aimed to convey the message that this small company possesses the potential to make a significant mark within the renewable energy sector.
Responsibilities
+ Brand Identity
+ Web Design & Development
+ Art Direction
The Mission
The mission was to create a website and brand identity in as little as two weeks. With the goal to make Peregrine Energy Solutions look professional and play on the energy of a peregrine bird of prey….
Small but mighty
A force to be reckoned with, we hit the ground running.
The Process
Using Procreate as my tool and the guidance of the CEO, Hagen Lee, I set out to hand draw a bird in as little brush stokes as possible to create a unique and iconic peregrine symbol.
The results
The results were timeless typography, abstract monogram to serve as a submark and a unique peregrine symbol. The color palette using deep blue and green to give it sophistication while the neutrals give it a minimal and modern feel.
Web & Mobile
Website objectives
Ability to contact and start a working relationship
Tell stakeholders who they are as a business
Share information about renewable energy
Meet the team
With my experience with front-end development I chose to design this site on Squarespace. Knowing that I could customize to my liking while still having the ability to teach basic backend functions to the Peregrine team.
It was imperative to stay within our tight time constraints while acknowledging the client would have to be able to manage the site on their own after handoff.
Growing Results
Since launching in 2022, Peregrine Energy Solutions has built relationships to multimillion financial agreements for renewable energy storage….
Spans five independent system operators (ISOs) and 10 states
Averages 2,5000 site visitors a month
Began as a team of 5 and has grown to a team of 44, with new positions opening.