Rise with natalie

A Redesign journey

I was entrusted with the task of revitalizing this website, adhering to pre-existing brand guidelines. Employing the power of tools like Notion, Loom, and insightful client questionnaires, a transformative web strategy unfolded, seamlessly harmonizing with the client's established brand for a fresh and refined online identity.

I skillfully crafted bespoke collage artwork. These unique creations now grace various sections of the website, adding a distinctive touch to elevate its overall aesthetic appeal.

Responsibilites

+ reDesign

  • Web Design

+Brand Direction

  • Visual identity

  • Art direction

peak into the process…

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Discovery call & questionnaire.

I ask about current likes and dislikes of their site, goals, visual inspirations, current graphic assets.

Content Guide & Project Dashboard

Clients get access to a shared folder with content guides, and a project dashboard via Notion.
My priority is that clients feel as involved as they want to be throughout the entire process. this opens up doors of communication to collaborate and share ideas.

Strategy & wireframes

We hone in on the goals and purpose of the website. Once we have this as our guiding light, I get to work and flex my creative juices creating mockups, site maps, and custom art work.

The end result of this redesign is an etherial world into the offerings of Rise With Natalie. Site visitors enter a cosmic world where they can

  • enroll to learn more about their birth chart

  • purchase guides

  • book services

There were constraints around creating custom collages that worked harmoniously with the established brand colors and client’s brand photography. Collages found throughout the site were created using licensed clippings with tools such as Adobe Photoshop & Illustrator

Creating these allowed me incorporate my love for mixed media art and merge it with the world of web design. By far one of my favorite parts of the project!